If you’ve been in the SEO game for a while you probably know all there is to know about press releases, article directories, and infographics. It’s not that there’s anything wrong with these techniques: these are tried and true link building strategies that work. However, they’re usually not enough to get your site to the top of Google.
Today I’m going to share 4 underutilized link building techniques that you can apply to your SEO campaigns right away.
No#1: Broken Link Building
Broken link building (BLB) is one of the bread and butter strategies that big SEO agencies use to build powerful backlinks for their Fortune 500 clients. Basically what you do is find resource and links pages that haven’t been updated in a while. Once you do, you then run a program like Check My Links to identify any dead links on the page. Finally, you email the site owner to let them know about the broken link. In my experience, most will ignore you. But 2-5% will offer you a link in exchange for your help.
The best part about broken link building is that, unlike most SEO approaches, it’s very scalable. Once you have a system in place to finding pages and contacting site owners, you can scale this up to dozens of emails per day.
This is a low-risk, high reward strategy that few people tap into. All you do is create something that grabs the attention of top bloggers in your niche. For example, if you were in the blogging niche you could publish a post highlighting the accomplishments of someone like Seth Goden. Most of the time the person will reach out to you and thank you for the write up. But if they don’t you can always send them an email or a Twitter message to give them a quick heads up.
No#3: Go To Industry Conferences
While most SEO work is done in front of a PC, you can build some seriously strong links by attending industry conferences. Imagine the massive difference in response you’d get by offering a guest post over drinks vs. a cold, impersonal email. Also, many conferences list (and link to) people that attended. Remember: this isn’t a strategy to get hundreds of links. But it’s a great way of getting a few high quality, niche-relevant backlinks.
No#4: Get Involved With Universities
Everyone in SEO knows the power of backlinks from .edu domains. However, for most small sites and small businesses, getting links from these sites is nearly impossible. That is, unless you have a creative approach. There are dozens of creative ways that you can get the attention of the people that manage .edu sites (in other words, the people that will ultimately place your link).
For example, for just a few hundred dollars, you could set up a scholarship on your business website. If you’re on a tight budget, you can help out the university’s webmaster with errors and old page cleanup. The idea is that you’re actually helping someone to get your link: which makes these strategies particularly ethical and white hat.
About the author:
Backlinko is an SEO-focussed website that covers the gamut of internet marketing subjects. When he’s not giving out practical information on backlink building, he’s doling out advice to help people avoid Google penalties and algorithm updates. He hopes to help people learn from his mistakes so that they build great websites that people will want to naturally share with their friends and colleagues.