Social Media Dashboard Applications

Estimated reading time: 5 minutes, 33 seconds

Top Five Social Media Dashboard Applications

Social Media Dashboard Applications
(Image from Social Media Management).

[schema type="review" name="Social Media Management Tools" description="In this post, I discuss five of the most popular social media dashboard applications in use today - and give overviews of their numerous features." author="Rob Attfield" pubdate="2013-02-07" ]

With the vast number of social media networking sites available, it is essential to make your presence known on as many of them as possible. After you have created accounts on several different networks, it ends up taking more effort to update them one by one. Thankfully, a number of social media dashboard applications has made juggling multiple networks a lot easier – bringing together all your social networking accounts into one convenient platform. These applications allow you to keep in touch with a vast range of audiences across many social networks.

This post gives you a brief review on my top five list of social media dashboard applications, which you can view below.


Hootsuite Social Media Dashboard
(Image from Hootsuite – LinkedIn Developer Network).

HootSuite is one of the most well known social media dashboard applications on the market. This application allows you to collaborate with numerous social media networks (which you have registered with) all in one convenient place. Some of their main features include: tools for audience engagement, team collaboration, account security, and comprehensive analytics.

The primary objective of HootSuite is to make it easier for people and businesses to manage their social presence, maintain successful social media marketing campaigns, and send content updates to multiple social networks from one place.

Hootsuite has a free plan called “Free”, and paid subscriptions (“Pro” and “Enterprise”) ranging from USD$9.95/month upwards. You can visit their official website for more information.


TweetDeck by Twitter
(Image from Twitter To Take Over TweetDeck – $50 Million Deal).

 TweetDeck is another member in the family of social media dashboard applications. While it does not offer features as extensive as Hootsuite, it offers an easy-to-understand interface that manages various aspects of your Twitter account. You are also able to integrate your Facebook account with TweetDeck.

It is compatible with several operating systems – including Microsoft Windows, Mac OS X, Chrome OS, Linux, and FreeBSD. An iPhone version was released on June 19, 2009 and an iPad version was released in May 2010. An Android version was made available in October 2010.

TweetDeck did support other networks (LinkedIn, Google Buzz, Foursquare, MySpace) until May 25, 2011, when TweetDeck was acquired by Twitter. After Twitter’s takeover, they removed many usability features of the original TweetDeck.


(Image from Product Review: Sprout Social).

SproutSocial is one of the professional social media dashboard applications in existence, for professionals and the general user. Like Hootsuite, SproutSocial provides a platform where you can update statuses and posts on multiple sopcial networks at once; however, there are no free plans available (they do offer a 30 day free trial though). One of the highlights of this application is the detailed nature of the reports it produces, which enable you to run successful social media promotion campaigns. The reports are constructed and laid out in a professional manner, making it a breeze to analyze critical data. You are also able to export the reports to PDF or CSV file formats.

Want to see why SproutSocial is worth the 30 day trial and paid plans? You can visit the SproutSocial official website for more information.


(Image from 8 Social Media Tools You Cannot Live Without).

SocialOomph is one of the most feature-packed social media dashboard applications in existence today. They are a Canadian company, formerly known as, which originally specialized in productivity solutions for users of Twitter. Since August 2009, they broadened their scope to include other social networks – such as Facebook, LinkedIn, Plurk, and OnlyWire. You can also easily integrate your WordPress, Tumblr, or Posterous blog, with other blogging platforms also compatible as well. Below is a high-level overview of available features SocialOomph offers:

  • The basic set of features, installed with every plan.
  • Auto-Follow & Auto-DM features (additional fee applies).
  • Standard Facebook, LinkedIn, Plurk, and OnlyWire features.
  • Create Social Updates from RSS feed entries.
  • Submit Social Updates via Email.
  • Schedule & publish blog posts and pages.
  • Find quality friends to follow using keywords.
  • Private Tweet viewing/grouping channels.
  • Manage direct messages with automatic spam control.
  • Manage many accounts with TweetCockpit.
  • And other highly sought after features.

You can visit SocialOomph’s official website to view more information about their features and available plans (they have a free plan available).



(Image from Spotlight on Jason Weaver, CEO & Founder of Shoutlet).

Shoutlet is one of the most feature-rich social media dashboard applicatons that allows you to monitor and moderate your online communities. The slick design of Shoutlet’s management interface allows you to effectively manage your online communities from one convenient platform.  You can also use Shoutlet to manage your social media communications as part of a team – allowing multiple members to register in one place. An overview of their rich features is listed below:

  • Streamlined community management with Social CRM.
  • Design dazzling content with Social Canvas.
  • Create interactive, beautiful social designs and syndicate them anywhere.
  • Publish content to multiple social networks with Social Switchboard.
  • Elevate your social campaigns with trigger-based content publishing.
  • Unlimited social promotions with Shoutlet Social Contests.
  • Engaging promotions that enhance customer relationships.
  • Monitor and respond with Shoutlet Social Listening.
  • Create, publish, and promote social media advertising from one easy-to-use platform.
  • Seamless, intuitive Facebook Page post promotion.
  • Align Your global social programs with Social Enterprise.
  • Capture user data to unlock valuable insights with Social Profiles.
  • Track your global social media efforts in one dashboard.
  • And other powerful features.


Final Words

It is very hard to choose one of these social media dashboard applications – they all are packed with features, and have paid options that will create a good Return on Investment (R.O.I) for users. The ones I am most familiar with are Hootsuite and TweetDeck, and I can say they are both superb in their own rights. Which one suits you will depend on what your needs are – some social media dashboard applications have features that some don’t, so it is important to think about what you want out of such a tool.

If you would like to tell me your experiences with these tools, feel free to leave a comment on this post. There are a lot of positive raving reviews out there, but everyone has their own opinions on each tool that exists. If you are using other social media dashboard applications that I haven’t talked about here, feel free to comment and tell me about them :).

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